Association of Arts Administration Educators
Edinburgh, Scotland: June 2, 2017
BODY & SOUL: Combining Slow Food successes and Music Cities metrics to invigorate the sustainability of music and the performing arts.
The hypothesis for this paper is this: "A music-centred initiative explicitly modeled on the Slow Food movement and using sustainability metrics from the Music Cities research base will counterbalance Baumol's "cost-disease" problem and expand opportunities for performing arts organizations."
To examine the hypothesis, this paper brings together
(a) Comparative analysis of the Slow Food movement (founded in 1986), with a focus on multi-national localization, grass-roots communications networks, and success in changing long-standing consumption habits and production protocols.
(b) Research and theoretical frameworks recently developed by the multi-national Music Cities initiative.
(c) A re-examination of economist William Baumol's "cost-disease" concept (first published in 1966) and new models for measuring labour productivity.
(d) An assessment of new ways to measure success in the nightclub industry and the ways that artistic creators either affirm or negate a sense of place; and
(e) A case study on music and arts initiatives in the city of Glasgow, Scotland, with a focus on funding models, results measurement, and the city's explicit prioritization of the arts as a contributor to a sustainable city.
It's important to note that in applying the Slow Food ethos to music and the performing arts, the word "slow" does not mean soft, bland, simple, or slow-paced. Instead "slow" connotes taking the time to savour complexity, to be enriched by repetition and variation, to value and enjoy listening. The idiom "keeping body and soul together" inspires the title of this paper because it resonates so deeply with the health of people and cities through the arts.
The results of this investigation will test the hypothesis; create new ways for arts organizations to measure and communicate value; and be relevant pedagogically by illustrating how a practical framework can anchor teaching about start-ups and value creation.
Music Business Day: Virtually Real -- The Changing Patterns of Music Production and Consumption Conference.
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HERE AND NOW: Preserving Occasional Music in the Age of Digital On-Demand.